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#DrawTheLine

Digital strategy by Christina Crisostomo. New York/Toronto-based.

#drawtheline: social media strategy, content creation, uGC campaign, Influencer outreach, video

How do you get people to speak out for abortion rights?

Let's face it: abortion isn't the most comfortable thing to talk about. The stigma in the U.S. remains, even though the majority of Americans support the right to safe and legal abortion. But silence can be dangerous—especially as anti-choice politicians attempt to roll back women's rights across the country.

With the help of seven brave actresses—from Pitch PerfectScandalOrange is the New Black, Parks and Recreation, and more—the Center for Reproductive Rights brought real abortion stories to life through shame-free storytelling, then called on advocates to #DrawTheLine against attacks on abortion rights.

Over 400 people shared their #DrawTheLine Challenge submissions across social media, including a number of feminist influencers.

The video series received millions of views and coverage in outlets like TIME, Huffington PostBuzzFeed, VarietyEntertainment Weekly, Teen Vogue, and Upworthy.